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Consent Isn't Just Personal. It Belongs in Business, Too.

Consent is a huge theme in my house.

After years of growing up without it – years marked by abuse, violation, silence, and shape-shifting to stay safe – I’ve worked hard to raise my child in a world where consent is a constant conversation, not a one-time yes.

This morning, my kiddo asked if I’d watch a show with them before work.

Playfully, I replied:

“Okay, but only if you cuddle me.”

Without missing a beat, they said:

“That’s not how we do things in this house, Mumma.”

It stopped me.

Not because they rejected the cuddle – he knows I was being playful – but because they showed me they understand something I didn’t learn until adulthood:

Consent is clarity, not compliance.
Choice, not coercion.
Ongoing, not assumed.

That moment stayed with me as I drove to work.

And it sparked a deeper reflection:

We talk about consent in parenting, relationships, sex education…but hardly ever in business.

And yet, our nervous systems recognise consent violations long before our brains do.

Why Business Still Gets Consent Wrong

Here’s the uncomfortable truth:

A huge amount of mainstream business advice depends on bypassing consent – yours and your clients’.

This shows up internally as:

  • Forcing yourself to move at a pace that overwhelms your body

  • Saying yes when your whole system is screaming no

  • Bypassing your actual capacity to keep up with someone else’s blueprint

  • Overriding rest, intuition, and boundaries “for the strategy”

Most of us were taught that this is “discipline.”

But it’s not.

It’s self-abandonment dressed up as ambition.

And then there’s the external side; the wider industry culture that normalises non-consensual tactics:

  • Unsolicited DMs that barge into your inbox

  • Manufactured scarcity and countdowns designed to provoke panic

  • Sales scripts created to keep you on the call until you say yes

  • Pain-point marketing that pokes wounds instead of offering support

  • Messaging that exploits insecurity rather than building trust

These aren’t just irritating.

They are violations – of boundary, of autonomy, of nervous-system safety.

For neurodivergent, trauma-affected, and heart-led entrepreneurs, the impact is even greater.

Your body recognises the breach immediately. Your system withdraws, shuts down, or recoils.

Not because you’re “too sensitive,” but because your nervous system refuses to participate in something that isn’t safe.

Consent Is a Business Practice - Not a Buzzword

Consent in business isn’t soft or passive. It’s not about making everything easy or comfortable. It’s not about avoiding challenge. And it’s definitely not about bypassing growth.

Consent is about clarity and choice; both internally and externally.

Consent in business looks like:

  • Moving at a pace your body can genuinely hold

  • Choosing work because it’s alive, not because you “should”

  • Selling in ways that feel regulated, not pressured

  • Letting scaffolding support you instead of bracing alone

  • Creating momentum that doesn’t cost you your wellbeing

  • Marketing that invites rather than extracts

  • Honouring your clients’ boundaries as fiercely as your own

Consent is a leadership standard.

A relational ethic.
A strategic advantage.
A nervous-system necessity.

Because when consent is present, everything else changes:

Speed becomes possible.
Clarity emerges faster.
Safety becomes scalable.
Sustainability becomes the default.

Not because the work is easier – but because it’s honest.

Why Consent Needs to Be a Conversation in Business

For so many of us – especially neurodivergent founders, highly sensitive people, trauma survivors, and anyone building a business with heart – consent isn’t a luxury.

It’s the foundation of long-term success.

Your body cannot create from threat.
But it can create brilliantly from safety.

Your nervous system cannot innovate in survival mode.
But it will thrive when it feels held, respected, and chosen.

Consent makes business more human.

More ethical.
More relational.
More sustainable.

And ultimately, more effective.

Because momentum doesn’t require force.

It requires permission.

Real permission; from the body, from boundaries, and from mutual respect.

And when consent leads, business becomes not just productive…

...but powerful.

If this post resonates with you...

I invite you to reflect on how you do business…and who you do business with.

I make it clear what my ethics and boundaries are – you can read about it here

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